A Sign ASAP was originally established in 1990 by Larry Hansen.  Paul Fuelling bought the business in

1997 and successfully completed over 30,000 signs ranging from vehicle lettering to window vinyl,

stickers to banners, huge digitally printed signs to small equipment stickers. Jason Goldberg bought the

business from Paul in August of 2016 after being an employee for 15 years, and the artistic creator

behind many of the signs.


Jason and his wife moved to the Santa Cruz area from San Jose in 2001.  He has been happily married for

10 years and in 2014 they welcomed a daughter and in 2016 they welcomed a son.


Cynthia Getzschmann joined the A Sign ASAP family in 2013 as office manager/bookkeeper.  She has

spent the last 5 years running the day to day operations.  She and her husband of 11 years are enjoying

an almost empty nest after raising a blended family of 5.


Weston Locke was hired in 2015 as an installer/sign maker.  After 2 full years with the shop he left for

his first year of college in North Carolina, studying to be an architect.  Luckily for A Sign ASAP he returns

to Scotts Valley in the summers and resumes his position.  

After owning the business for almost 2 years Jason made the difficult decision to move the business

from its 25 year location on Mt. Hermon Road to its new location at 4340 Scotts Valley Dr., Suite A,

always keeping locale in mind.  


Since taking over the business, Jason has successfully expanded the business to include tri fold

brochures, business cards, postcards, 3-dimensional lettering and many other creative ventures into sign

making. His clientele includes many of the police and fire departments in the county as well as many

Scotts Valley businesses and events.